How to turn a live musical show into an impactful virtual gathering

Believe in Music Week** is the largest global gathering to bring together the people who bring music to the world. The NAMM team faced many challenges due to the COVID-19 crisis, but remained hopeful and positive. This optimistic mindset paid off as they found in Swapcard a platform that offered their attendees a seamless experience and a solution to save their exhibitors' & sponsors' business. After researching 20 different platforms, most of which favored one aspect of a virtual event over another, they found Swapcard was the best at balancing all of their objectives.